Where Sophistication Meets Wellness
Many thanks to our wonderful customers, who have made the last six months at Cusani Perfumes our best yet! It makes us very happy to know that our luxury botanical fragrances are touching so many lives.
At Cusani, we're happy warriors for synthetic-free luxury. And we never tire of helping to build awareness about the superior aromatic qualities and blessedly non-toxic ingredients of botanical perfumes.
But as pure and elevating as our plant-based perfumes are, we're not trading glamour and sophistication for good health. Because with our fragrances, you get both. Chic and elegantly modern, our complex, fully realized perfumes are composed of densely layered accords and notably high perfume concentrations, creating a luxuriant, long-lasting impression.
Opulent and expressive, our perfumes deliver an exquisitely nuanced aromatic journey without the sneezing, itchy eyes, headaches and other unwanted health consequences of synthetic-based fragrances.
One of the things we love about our work is hearing from customers who had given up on wearing perfumes until they discovered ours. Their stories are all remarkably similar: though they wanted to wear fragrances, their bodies couldn't tolerate the commercial perfumes they would try. Many thought their negative reactions meant they were allergic to the plant notes that purported to be in the scents.
They didn't realize it was the toxic synthetic ingredients in those fragrances —petrochemical-derived molecules engineered in a lab to mimic the scents of nature — that were making them feel unwell. Devoid of anything beneficial for the human body or spirit, the use of these fake fragrance molecules benefits only the synthetic-based perfume industry, because they are far less expensive than true botanical ingredients.
We know we’re bucking the mainstream with our pure plant-based perfumes. We’ve heard all the conventional perfume industry arguments against botanical perfumes — which seem to boil down to the theory that somehow, they’re just not as good as fragrances that contain eighty-five to one hundred percent synthetic ingredients (most of which, by the way, have never been tested for safety on humans).
To those people we say, we’ll just have to agree to disagree.
And believe us when we tell you that we’re well aware of the difference in our profit margins because we use real jasmine absolute rather than the fake jasmine they use (to give just one of many examples of real vs. fake fragrance ingredients).
But here’s the bottom line: none of that concerns us. Because standing on our principles is more important to us than what other people think or say.
And our number one principle is this: true luxury is synthetic-free. And its corollary principle is this: the fewer toxic ingredients in our lives, the better.
Botanical perfumes may not be for everyone. But if you think they’re for you, check us out at cusani.com.